Project
Slack
I led the design of workflow analytics, an addition to Slack analytics dashboards intended for Slack Admins. This tool provides Slack Admins within organizations with a simple means to comprehend and measure the adoption and utilization of workflows, enabling them to justify costs, identify inactive workflows, and effectively manage them.
01
Workflow Analytics, A dashboard that gives organizations insight into workflow usage.
Info
Role
Lead Designer
Timeline
12 Weeks
Tools
Figma
Collaborators
Product Manager
Dev Team
Product Designer
02
Understanding Workflows
Some Context…
What are Slack Workflows?
03
Have you ever joined a Slack channel and seen an automated message? Or seen a feedback form in Slack? Or a reminder to sign up for a presentation? Behind that is a Workflow! They are a sequence of custom steps and actions connected to a Slack channel which helps automate routine tasks.
Examples
An example of a workflow in Slack created to onboard new users.
An example of a workflow created to log PTO requests.
Problem Statement
Admins did not have a way to quantify Workflow usage
04
Workflows are a significant component of premium expenses for organizations using Slack, a lack of a means to quantify the value will mean Slack Admins not having a way to justify the cost and subsequently slack losing customer retention.
Research - User Interviews
What challenges did Orgs face with quantifying Workflow usage?
05
I wanted to understand what challenges these organizations faced when trying to quantify the usage of workflows in their organization, the current solutions they were implementing to solve this, and what additional metrics they needed.
From user interviews with …
15 Slack admins , from 7 distinct companies on Paid enterprise plans
Here’s what I discovered and solutions I proposed
User Needs
06
Wireframes
07
“This is exactly what we were looking for ! ”
Mckinsey & Company
Customer Feedback
Visual Design
Design Guidelines
08
Analytics dashboards stand the risk of being overwhelming, to avoid that and provide users with the best experience the following principles inspired by Slack’s design principles guided my designs.
Prototype
09
Summary
10
After excellent feedback from the design team and customers, I handed off Workflow Analytics to the development team, and it is currently being built and added to Slack’s admin dashboards.
🥳 🫶🏽
Reflection
000
Areas Of Growth
What I enjoyed most
Visual Design
Decision Making
Leadership
Designing for Accessibility
Speaking to customers (User Research)
Visual Design
Navigating Roadblocks
One More Thing…
I value documentation so I wrote about my experience interning at slack :)
